Oatly milk is taking over. In a very big way. In the past few years, I've noticed a drastic change in coffee shops. Baristas now ask if I want to add Oatly milk instead of normal milk.
At first, I didn't think much of it. But then I read an article about how Oatly milk was having serious storages and folks were buying the product for 4x the price. That's when I decided I had to do an investigative report on how Oatly Milk became so popular.
Oatly, a Sweden based company has been around for 20 years. CEO, Toni Petersson was brought in and he changed the brand in radical ways. And that's what this video focuses on:
Watch to find out. Enjoy
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