Three days before the music video was uploaded, three teasers were posted, once each day. Zayn Malik and Liam Payne also posted a picture from the video with Malik posting a picture with his sister.[13][14]
The video was directed by Ben Winston, who also directed the video for their previous single "Best Song Ever". The video was accidentally published and leaked by Vevo two days earlier when they were supposed to upload the second teaser for the music video, but it was immediately removed.[15] It was then officially uploaded on 3 November 2013. The video features some the band's family members: Zayn's sister, Harry Styles's mother, Liam's parents and sisters, Niall Horan's brother and Louis Tomlinson's grandparents (two of whom are now deceased). It starts in a dark room with the band developing photos. Afterwards, certain family photos for each member are shown, and the photos morph into the same family members doing a current recreation of the photos.[16] Photos included in the video consist of: Zayn, aged 7, with his little sister; Louis, aged 8, with his grandparents; Harry, aged 4, with his mother; Niall, aged 4, with his brother being aged 10 when the photo was taken; Liam aged 10, with his family dressed formally.
