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There's a strategic planning post slated to come out soon, that's why it wasn't really outlined here.
In very brief: it'll go to paying off HF, the upcoming rally, logistics for the Amsterdam conference (sponsorship was already paid last Q), a few smaller events, India tech/hackathon program (there's a whole thread of comments outlining India as the prime adoption market), digital promotions including Vibes. B2B is currently piloting a few new approaches so those expenses are projected to be very low. Everything else is waiting on either strategy/whitepapers and can't go anywhere until that's complete.
RE: Value Plan Q4 Proposal + General Information