I'll run through it myself real quick. Seeing the headlines already I can tell Lacy would've had some problems with this. We don't want Ignite wasting employee hours on it. At this point I run through so many of these types of 'opportunities' a day I can pick it out in a second.

Rest of the ideas in this post that's your call. The landing page can potentially be made into an infographic which would have a bigger impact than a page. It has a good flow to it.