HARO is generally a waste of time but can definitely be a side addition to the campaign as we move forward after this campaign is over in august.
Definitely not something you build a campaign around.

Im pretty sure we have been using Haro already in the first month with Ignite Visibility. Lacy was on it but it was a waste of time. These opportunities are extremely time sensitive.
Journalist enquires-Lacy sends me the inquiry- time difference Croatia/San Diego- i need to write it or get someone to write it.

It just didnt work and the topics themselves werent really something enticing. Many times the publication wouldnt even approve them.

It should be fun to try out, maybe it helps a bit, just dont spend too much time on it. :)