There's resistance to veganism. For example, a portion of the mainstream sees the recent shift toward veganism as a conspiracy to get them to eat something they don't want to, perhaps something unhealthy or dangerous. They see all the new products and advertising and marketing as cause for alarm. It's true, many of those corporations aren't to be trusted (or supported). But veganism is grassroots, it's not being led by corporations, they're just scrambling in behind to profit off it. Demand for plant based foods is at all time high. Companies must cater to that, or lose market share. Veganism is changing the world. It feels really interesting and exciting to be seeing such a massive shift happening. The spinoff effects of society not eating so much animal carcass could be huge in the coming decades. Maybe we'll become much healthier? Perhaps more peaceful? More sustainable? We can hope!