yeah, beyond a certain point it can't possibly be about taste anymore. I think Gordon Ramsay actually was on "Hot Ones" and commented exactly that. It's just a novelty past a certain threshold. Something for that Catfish dude to eat and then chug a 5th of Fireball.

I may have already mentioned they have one that is 200,000 at my local supermarket. If it goes on clearance i will try it although probably just a thimble-full for an entire bowl of chili.