The Internet is like a mini-universe created by humans. Its expanding with a speed of thought. (Faster than light :) And believe me there is a tone of low-quality information wrapped in a bad design. So our job is to commit yourself to make time and commit to leaving the world a better place. Better good quality content. Not every content is valuable content. Aimless blogging is almost as bad as not blogging at all.
"I don't know what to write about."
Said every blogger, ... ever.
First, I want to say, stop waiting. You're losing valuable time. There is no such thing as perfect timing, perfect post. You can always add something, change another thing similar to life. Don't get left out of the conversation that has already started.
Find the problem, research it, expand the horizon, offer a solution.
You have to find words, string them together into sentences. Like watching spider netting the web. Literally, anyone can blog as long as they truly know the subject matter they're writing about. And since you're an expert in your industry, there's no longer any reason you can't sit down every day and hammer out an excellent blog post.
Why is good to make a habit to create content? Without content, your SEO (search engine optimization) can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put that valuable calls-to-action that generate inbound leads. Without creation, there is no life - no interests.
SEO-friendly stuff has worked well. Why? Because when you write something that ranks well in organic search, people keep stumbling on it over and over, for years and years to come.
What topics would be SEO-friendly?
Here, you want to consider two things: persona alignment and search volume. Ask yourself what topics your persona wants to hear more about, and what they need help with.
What is a Blog?
A blog is literally short for "web log." Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today. A blog is a way for you to engage in a real, informal conversation with your audience. If they want to read the same old stuffy marketing fluff, they can go to your corporate website.
Understand your audience
Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? What new dimensions you can provide? Expanding horizons with new knowledge. Tailoring the content separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.
First, ask yourself what the goal of the post is.
Theme
Picking a topic and focusing in one direction - working title.
A topic is general and could breed multiple different blog posts, while a working title is specific and guides the creation of one single blog post.
It doesn't encompass every little nuance of a broad topic - it takes one single nuance and focuses on that alone. When you have a focused working title, your post will be easier to write because you'll be able to resist the urge to ramble off into a million different directions.
Great sources of trending topics you can find @
http://www.pewresearch.org/
Fact tank that informs the public about the issues, attitudes, and trends shaping the world.
https://trends.google.com
Finding what is most frequent search on the largest search engine in the world.
Content
Grab the reader's attention. If you lose the reader in the first few paragraphs of the introduction, they will stop reading even before they've given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives.
Organize
Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms: sections, lists, tips, whatever's most appropriate. But it must be organized!
Design
Edit your post, and fix your formatting.
You're not quite done yet, but you're close! The editing process is an important part of blogging. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (Grammarly). http://www.grammarly.com
Add photos
Nice free stock photos Pexels, https://www.pexels.com/
Over 6 million photographers and creators use Pexels every month to share and find the best free photography.
Spice up your creativity:
By including other people in the blogging process, you both lighten the load on yourself while also making your blog more engaging and interesting. You also get the added benefit that audience are engaging will likely promote the article to their network, expanding your blog's reach and audience.
https://www.powerthesaurus.org/
Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.
http://cliche.theinfo.org/
Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.
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