I read earlier today on my phone 
And I think this is a good idea and it has been successfully done before, right here on Steem. 
The problem is not necessarily the lack of earning incentives, to which we are used here on Steem, but to set the correct goals for the right crowd (group) and with a proper call to action from people they know, like and trust, because yes, that's needed to get most people to act on something.
How many of us know what SMART goals are? And from the ones who do, how many apply this knowledge?
SMART (goals) is an acronym with the following meaning:
I've taken the above list of carefully found synonyms from this article. If you want to learn more about SMART goals, do read it!
Like whatsup, I remarked that engagement kinda dropped recently in the Steem ecosystem. I am not very worried about that, because enough of those who previously engaged, now play games or trade tokens on Steem-Engine.
At the same time, with the dropped engagement, I'm not sure if I should be happy or not that one of the posts from my new SteemHelp community ranked 5th with 10 comments among the newcomers.
We can surely boost our engagement through various means. And possibly we can reach 45,000 posts+comments, but if that engagement doesn't come naturally with the interest of our users, then what will be the relevance of it? It will drop right back, once the "challenge" is over.
I think we may need to be more specific about this. One way to do that is focus on particular communities and tribes, with which we have affinities. Or on particular dApps, like mobile apps. What if our mobile users bring eSteem app in Top 10 on Stateofthedapps.com in a month?
How about making #SPUD a little more specific? With a goal of vested STEEM or difference between power up and power down that day. How about morphing it for SE tokens?
Anyway, the subject is open and more ideas will help, but then we need to set the goals and act on them.
