ARROUND: World’s First Decentralized Advertising Solution in Augmented Reality
The integration of digital information with the user's environment in real time scenario is what is known as augmented reality (AR). Virtual reality (VR) and augmented reality (AR) are not the same because virtual reality (VR) creates a totally artificial environment while augmented reality (AR) make use of the available environment and add new information on top of it.
Though this innovative technology has been with us for some time and the term AR was first mentioned by Boeing Researcher Thomas Caudellin in 1990, there has been many not straightforward initiatives aiming to commercialized the technology. It just happened recently with the development of ARKit for iOS devices and ARCore for Android that the possibility of producing an AR experience for consumers through smartphones came to reality.
The market potential for AR is huge and very difficult to ignore. There is a recent forecast which put AR market capitalization for 2020 to 120 billion USD and 198 billion USD by 2025 with a combined annual growth of 65.1%. Though the sales of hardware will take huge chunk of the market capitalization, AR data, AR commerce and AR advertising will also take a notable chunk of the overall market. The huge growth and continue popularity of augmented reality make it to be one of the most talked about technologies presently in the digital space.
ARROUND a blockchain startup fully recognizes the enormous opportunities in AR industry and they plan to make use of the innovative blockchain technology to power an AR ecosystem.
ARROUND is a decentralized augmented reality (AR) platform with a mission to give anyone the ability to experience the world in AR, and provide a place for developers to realize the potential of their applications.
ARROUND leverage on blockchain technology and augmented reality to build an ecosystem that is made up of four components which are: a disruptive universal advertising network, an AR marketplace, a social platform and the next generation AR map thsr will serves as backbone for AR-based projects around the world.
ARROUND ecosystem will have its own native token (ARR) which will be the only accepted means of payment within the ecosystem. By using blockchain technology for the platform, there will be assurance of protection of intellectual property and privacy rights and also the protection of commercial interests of everyone within the ecosystem.
The following below will be possible through ARROUND platform:
Providing a way for smartphones or users of smart glasses to quickly create, share and enjoy augmented reality experiences through a privacy focused social network.
Providing an opportunity to interact and engage consumers through different kind of immersive and engaging advertising solutions based on augmented reality for offline businesses, brands and companies.
Development of a crowd-sourced 3D spatial map of the world will also be possible in ARROUND ecosystem. This spatial map will power the next generation of AR applications and services that needs pinpoint accuracy in a real world environment.
Creating a decentralized global marketplace for AR developers and other entities to engage with the public and monetize their AR application solutions. They will also be provided with an environment for testing through a robust SDK and API.
ARROUND Partners
ARROUND has already attracted the many well known companies that plans to use ARROUND solutions. Through this partnerships with many global brands, ARROUND will be able to commercialize its solutions thereby allowing the company to restrategize while at the same time generating revenue.ARROUND tokensale is still on going and it will end on the 15th of November, 2018. Despite the situation of Cryptocurrency, the project was able to raised their softcap within some days.
For more information about the project and the ongoing tokensale, check any of the links below:
https://arround.io/content/file/arround-whitepaper-en.pdf
https://bitcointalk.org/index.php?topic=3014006.0
https://medium.com/@arroundsmm
Writer's Details
Bitcointalk Username: Kofiy
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=2350749