It works with enterprises, startup and non-profit organisations to form a future-ready infrastructure for payments and other forms of value transfer.

It has transaction speeds of up to 4000 TPS that makes their P2P one of the fastest networks around.

It is also 90% lower in fee than Ethereum for payment.

It has partnership with companies like Alipay and McDonald so OMG is attractive to investors.

Since it is developed by Omise Go Pte Ltd, a subsidiary of Omise, which is a Thailand-based payment processor founded in 2013 so it has a nice history with $25 million raised to fund its development by selling 65% of its supply of its OMG cryptocurrency.

I guess coinbase sees its great potential in future as well as the investors.