Many consumers have an expanded list of reasons for buying organic, which include concern about the environment, animal welfare, fair trade and the desire to support local farms, and farmers committed to building healthy, rich soil capable of drawing down and sequestering carbon.
With Fructus all transactions are processed and registered in the blockchain, giving all parties involved the ability to keep track of products and payments. Customers can see where products are coming from and what was used to help grow the crop.
