Is TRX a long-term hold or just a short-term play?

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Group question: Would love a voice of sanity here. TRX popped up to #6 market cap and a lot of smart folks are telling me it's a long-term play, but the short-term pump is insane and doesn't seem like it can hold it's price at all.

Sell me on why I should get in now.
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Is TRX a long-term hold or just a short-term play? | Ecency