I like to use the miniature effect on lead in images. It gives a bit of pop that distinguishes your property against the others. This in not an effect to be over used, but in the right situation and maybe

Redacted.

This is just a boring little geekery post about why my website was troubling me, but as a content creator, this has been a very important problem. As I was complaining about in my last post or two, my

Thank goodness we have choices. I have been quite happy with my web host for a long time. I don't know how long, but probably since I started my farrier website in 1997. That's a long freak'n time. I have

It's actually more than just ICANN, but I'll start there. Monday I saw this notice on my Flying-Higher.com site: It says 24-48 hours from this notice, but it has been quite a bit more than 48 hours now

I came across the 3D scanning company Matterport, which is marketing toward Real Estate media companies on Facebook. It is an interesting technology from the surface, so I took a deeper look yesterday.

Big Blue. This is one special mare. As a farrier, I've been working on her for many years now. She is a big one. This picture doesn't do her justice. Geek stuff: This picture was taken with the Panasonic

About a week ago, I set up a Facebook page for Flying Higher. The reason I did that is simply that Facebook and other mainstream sites are where all of my audience and potential clients are at this time.

Winning in this game is all about consistently producing relevant content to a targeted audience that moves on your offer and provides useful feedback. It is a simple formula really, but only a few have

Yes, I do find real estate media is a place that needs storytelling. More on that in the future. Marketing is about knowing your audience and meeting them where they are with what they want. After far

Historically, building a website with good SEO is something I consider a strength for myself. I spend a fair bit time paying attention to trends and theory behind writing good copy and thinking about how

This morning is my little breather before another marathon week ahead. I'm not complaining, mind you. At least I'm trying not to. I'm just here to say how much I love to sit outside early in the morning

One of my favorite farrier clients hooked me up with my first gig in real estate media. This was an amazing opportunity to work with realtor Bill Kraatz who specializes in horse farms. Mr. Kraatz gave

I think an under utilized tool in Real Estate media is panoramas. You see them from time to time, but not as much as I would expect. This is especially true for high quality ones. It is hard to think of

This is a long overdue project, but one I am ready for. Flying-Higher.com I expect I'll be working on this first round right through Monday. I have a fair bit of experience with websites. At this point,

I really hope I can get out to some more suitable properties soon so I can make some cooler stuff. I'm getting really itchy. That said, I did have some good talks with some prospective clients today. We

I have been in discussions with a potential client that is interested in "Doll House" photography/ videography. This kind of imaging typically uses Tilt Shift lenses to accomplish this look.

These are all shot with the GoPro Hero 4 Black. I really love that camera. The look they make is something people seem to either love or hate. They are certainly not for everyone or every situation, but

We went for a walk at East Fork State Park yesterday and I took a bunch of pictures and videos with my Panasonic GH5 with the Sigma 18-35 lens. I just wanted to share this one in particular because it

We are looking to buy a camera to document the opening of our makerspace on Dtube and Dlive... but we have no idea what we're looking for! Source We have a very small startup budget (roughly $10,000),