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Loyal customer is the one who has a positive attitude towards the organization and is frequently associated with the organization.
Creating a loyal customer is not only about maintaining numbers of customer overtime, but it is creating the continuous relationship with customers to encourage purchasing in the future. Different criteria affect customer loyalty in an organization.
Some believe that the key factors that influence customer loyalty in organizations are:
- Relationship Quality
- Trust
- Satisfaction
- Purchase development,
- Organizational changes and etc.
Some evaluate customer loyalty with customer transaction behaviors, Including
- Recency
- Frequency
- Monetary
The maximum of these values results in the most loyalty.