It doesn’t really matter what industry you’re in – having a blog on your website can help boost your leads.
But what about nurturing them? Contacting leads within 5 minutes versus 30 minutes is shown to improve conversions. These nurtured leads tend to spend 47% more than non-nurtured leads.
And what better way to bring in leads to nurture than with blogging? Blogs have 434% more pages indexed in Google and other search engines. With that many pages in the SERPs, you’re bound to bring in some leads.
But if you’ve yet to start a blog, you may wonder what your first blog post should be like. Especially if you’re in a field that doesn’t write much, such as construction engineering.
So the following should help give you an idea of how you should begin your blog.
From day one, you need to have an eye on bringing in not just a lot of traffic, but the right traffic.
This means doing keyword research within the construction engineering industry. You need to rank for the right key phrases so your audience can find the posts in the SERPs.
It’s important to start things off right. This means writing on topics that your audience actually cares about. Toss out the formalities of introducing your company – that’s what the About Us page is for.
Instead, focus on beginning your blog with the start of a series that will educate, inform and pique the interest of your prospects. If you can add value at the gate, then you will gain the loyalty of visitors that much faster.
One thing you don’t want to do is write a first blog post that’s filled with fluff. That’s not a great initial impression. People are savvy and are consistently browsing the web for the most up-to-date and relevant content.
Whatever topic you decide to begin with, make sure you cover it extensively. If it’s too much information to fit into a 1,000 to 2,500-word post, then consider breaking it up into a series. Quality content is key.
It really helps to know what you’re going to cover in your first blog post, as well as subsequent blog posts. Your focus should be on researching for the content and promoting the heck out of them once they’ve been published.
Which leads us to the next tip.
Don’t expect your audience to find your blog post as soon as you publish it. Or even months after that. If you’re looking for quick results, then you need to seriously consider putting together a winning digital marketing strategy.
This means using social media platforms, paid ads and social ads to attract your target audience to your blog.
If you need help with creating blog content or promoting it, it’s a good idea to enlist the help of digital marketing professionals.
Don’t be afraid to hire someone or a firm that can pick up where you slack. If you’re not great at writing then hire some writers. If you’re not so great with social media marketing, then find a social media manager.
Do whatever you can to help your blog and revenue soar to new heights.
