• Long Island Drinks Corp became Long Blockchain; its stock rose by 200 percent.
• UK-based On-Line PLC announced plans to add Blockchain to its name. Their shares surged 394 percent.
The trend continues in Asia, with Hong Kong tea manufacturer Ping Shan Tea Group now becoming the tenuously tea-linked Blockchain Group Co. How Blockchain impacts the company’s operations or product remains uncertain, with its website making no mention of the technology other than in its new name.
In Russia, cryptocurrency-related consumer marketing has taken a more mainstream turn, with Cointelegraph noting how a sushi restaurant chain rolled out an ICO-themed drinks menu, even including a reference to China’s ban.