The director of the program management team of Zeepa TV was going to conduct this meeting and in this meeting, the owners were also present.
As soon as the meeting started, Richard Gabriel, Chief Manager, Program Management, first took the mike and while addressing all the present members asked
Do you all know this year how much is going on in our T.V. TRP?
His assistant program manager stood up and told everyone that we were ranked 5th among all channels.
Richard Gabriel again said that last year we were in the number one position in all the channels TRP, then why did it happen that our reputation dropped so much and we came from number 1 to number 5? What are the reasons Are we getting some mistakes while making the programs?
On this question, Tom Anderson, one of the youngest but most experienced enteric members among the channels team sitting in the meeting, said that if permission is given, he would like to say something.
After getting permission from the head of the meeting, he started addressing the meeting and told that till last year there was no competition in all the channels, and then these top channels increased the TRP of their programs.
and again he said that American TV, Glory TV, and Republic TV, started the approach the angle of sympathy to grow and as you know very well, the people who watch television programs are ordinary and domestic. While watching any program, they try to connect themselves emotionally with television programmes.
And for this reason the fame and TRP. of a channel the determination of is fixed.
This time we have to make such a program in which we will exaggerate the domestic affairs of the contestants, their economic condition, and their domestic problems in our program and add sympathy and emotions of the audience to our side. Then you will see that our channel's T.R.P. Will double day by day.
The Chief Manager very much liked the idea and suggestion of his assistant and announced in the meeting that this time all the arrangements for the selection of the participants of the channel's "Talent Hunt" program and the presentation of those participants on television would be done by Tom.
And at the end of this program, if the TRP And there is a difference in reliability, this man will be rewarded with $5000.
Saying this the meeting ended, poor Tom was entrusted with a huge responsibility and now he was ready with all his heart to fulfil it.
Tom prepared a complete plan and planned to launch a music and singing program for 15 to 20-year-old boys and girls, for this audition programs were held in 4 big cities to select the participants and out of those participants who came to take part, 40 participants were selected.
And at the end of the selection out of these 40 contestants, such contestants had to be selected, who met his criteria, and according to him, did not hesitate to exaggerate their family's financial troubles, diseases, their weaknesses on television in front of everyone.
In the end, out of those 40 participants, he found 10 participants and out of these 10, he took 4 participants who were ready to accept his every condition.
Just then the program started and then every week in the middle of the program one of these four participants started crying about his poverty and helplessness. he said that his father is a very poor person and there is no means of income in their family, his mother worked as a maid in other families houses and his father is alcoholic, therefore he wants to be the winner and wants to help his mother so that she can be an honourable woman.
another's candidate father said in the programme that his father is suffering from a serious incurable disease of Cancer, and they are not able to get treated because they don't have sufficient money. One of the judges of the programme assured him that he will pay for his father's treatment.
The third candidate who was a boy started showing him how he was rejected by his girlfriend because of his family and economic background. Now she was going to marry another rich person.
The fourth participant who was a simple girl showed herself to belong to such a section of society where people of conservative views run the society and consider it bad for any girl to go to institutions like television openly.
What was it then, this program started becoming successful day by day, and the public especially women and poor person of the society started feeling a personal connection with all the participants, and the program's T.R.P. started growing rapidly, and by the time this program ended, Zeepa T.V. His popularity increased by 40 per cent and he again started moving towards the first position.
Now as per the promise Tom was promoted and he was rewarded by the owner of the Zeepa television with $5000.
