A recent report from Mckinsey Global Institution stated that India could increase its GDP by $4.5 trillion if it eliminates gender inequality in workforce .Considering this NITI Aayog launched the Women Entrepreneurship Platform (WEP), on the occasion of International Women’s Day today. The initiative is aimed at building an ecosystem for women across India to realize their entrepreneurial aspirations, scale-up innovative initiatives and chalk-out sustainable, long-term strategies for their businesses
It aims to power a vibrant entrepreneurial ecosystem through an enabling network of industry collaborations, partnerships, mentors and peer-to-peer connect.These aspirations are manifest in the three pillars on which WEP is built: Ichha Shakti (motivating aspiring entrepreneurs to start their enterprise), Gyaan Shakti (providing knowledge and ecosystem support to women entrepreneurs to help them foster entrepreneurship) &Karma Shakti (providing hands-on support to entrepreneurs in setting-up and scaling up businesses).
Benefits of WEP :-
Seizing new opportunities through Technology
Nowadays, everyday challenges don’t bother women who are passionate towards their career and business goals. The advent of new technologies and ease in communication is opening up new vistas for women in E-commerce market. The high penetration of internet and use of social media is also playing an influential role in driving their business by reducing barriers to work across the boundaries and creating flexibility around their schedule by introducing virtual workplaces and digital lifestyle.
Ecommerce provide Work Mobility
Startups and E-commerce revolution brought one good thing for women entrepreneurs – working from home, work while travelling, remote working at their own ease. There are too many success stories of women entrepreneurs who have broken the glass ceiling and emerged as role models in E-commerce industry even for their male counterparts. Without stepping out of their home, they are generating business through WhatsApp, Facebook, Instagram and many other platforms.
Global reach and Financial Independence
E-commerce is one such industry that is making the world come closer by helping the buyers meet the sellers and vice versa. The flexibility of E-commerce and technology lets women entrepreneurs conduct their business entirely on internet. Moreover, it plays a critical role in removing gender biasness as the online medium places a layer of invisibility on the seller’s identity.
The culture of start-ups and E-commerce industry are giving serious growth plans to women entrepreneurs. Women who have a clear roadmap to drive and scale up their E-commerce business or start-up can do a lot better in achieving financial independence and profitability.
