It's time to take data privacy seriously.

Start-ups aren't just about the idea, they aren't just about the founders. Start-ups are more like a complex equation, in that if one variable is out of place you have yourself an inaccurate result. So just as important as the founders are, timing for a start-up is key. Imagine if Instagram was founded before cameras on phones were a thing, it would have failed right? Right!

When Kevin, the founder of Plaza founded - Naked Sellers - in 2010, he was sure it would be a hit, mobile internet just catching on, so a transparent e-commerce ecosystem would be a great idea right? Wrong. With cash burnt and hundreds of hours wasted Kevin made the tough decision to as Kevin O’Leary would say 'take it behind the barn and shoot it'. That was then Kevin is back with Plaza Systems, a blockchain based system integrations, that's just at the right time - when blockchain just hitting the market right.

But Kevin didn't just found Plaza for the simple reason of founding one, he and his team wanted to found a start-up that solved a legit problem. Two legit ecommerce problems to be exact. Current ecommerce models don't respect user data as much as they need to be, they're also quite costly. Plaza has a solution to both.

But before i dive in, let me clarify, this post isn't sponsored by plaza. All the statements written here are based off personal opinion. If you see an error feel free to correct me in the comment section below. If you also happen to need extra clarification feel free to read the company's whitepaper here - Whitepaper or contact the support team here Contact

Every time you log in your details onto an ecommerce site your giving away your right of control. They mask this breach of privacy by offering you personalized recommendation and accurate upsells, but this 'benefit' is conditional. It doesn't just stop there, as technology evolves there are newer methods companies that i consider in appropriation.

The misuse of voter data by Cambridge Analytica was just one controversial event and it's not a harmless crime, if your data is not properly protected there's a high likelihood it will fall into the wrong hands, hackers, financial criminals who have destroyed entire livelihoods. With Plaza users don't have to worry about this. The company is leaving every user in charge of their own data.

This means all the customer's information is hidden or encrypted to everyone else except the specific vendor or seller. This means there is literally no one point of failure that hackers can manipulate. The platform's nodes operate completely free and independent of each other. All parties participating on the platform must also possess the AURA Secure Socket Layer Certificate to help prevent fraudulent activities and build user trust.

It begins right from the platform, plaza has made the interface super simple to understand so that users can not only properly engage with the system, but they can also know what they're signing up for.

Another way, Plaza is giving control back to its users is through its Plaza Lifestyle Rewards program that allows users to mine for Plaza without the need of investing a lot in electricity and hardware and best off all without the possibility of scams all of which can happen when you participate in a mining pool. To make this happen Plaza uses something called a PlazaConcierge, that's a smart device like Amazon's Alexa or Google Home's devices. The twist is that this same device will discreetly mine Plaza marketplace utility tokens and earn you PL$. All this will be maintained by a local copy of the MerchantChain Blockchain. The best part is this device will act as privacy shield to protect all your financial transactions.

Conclusion.

To make this happen, Plaza has a solid team working towards a common goal. For instance, Media Advisor to the company Sydney Ifergan has during his career advised many successful blockchain projects, for example is currently on the advisory board of Lucre, an automated crypto trading system, genEOS.IO, a platform described as the Blockchain 4.0 for business, FinanceX a decentralized digital asset exchange that's able to trade not just cryptocurrency but fiat currency too.

He has also served as advisor to Geeba, a blockchain powered technology company offering companies and businesses innovative solutions for the delivery space and WPP Energy, a blockchain based platform that aims to reduce the costs related to green energy around the world (If you read my blogs, you might recall i talked about WPP Energy a few months ago, follow! :D )