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There is a Technique to produce ideas. Knowledge is indispensable for creative thinking but it is not enough, because that knowledge has to be assimilated and with time it will emerge in the form of new combinations and relationships. To this Einstein called it intuition, and considered it the only way to obtain deeper penetration of things
An idea is nothing more than a new combination of previous elements. Therefore the habit of the mind leads to a constant search for relations between facts or images, taking on a decisive importance in the production of ideas; In the same way, capture the relationships of one thing with another as if it were a puzzle will give way to several ideas
Have you ever had the sensation of clearly perceiving a thing only if you observe it obligatorily? But, the idea comes practically out of nowhere, comes to you when you least think, while shaving, while bathing, although almost always when you are half asleep, and at midnight, or at least high hours of the night.
"Of course you have to constantly think of him" I mean that of what you want to create. Maintaining a patient work so that the ideas fit the practical demands in which they should work
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Then, I will stimulate those who see it to enrich it and this will reveal possibilities in which you had not repaired.
Finally, the birth of an idea: the Eureka phase! I have discovered the development of the idea gets practical utility that will help others in their daily routine
What we do not know how to do is generate an idea? Maybe you have not read a funny question or less naive, but it is not a silly question as it seems at first glance, reflect on it.
Even supposing there is a technique to produce ideas, are we all capable of using it? Or, is it also required some special capacity to generate ideas that are congenital to the human being as the sense of color, the sense of tone or flavors?
Believe it or not there are many people who have no technique to help them produce ideas, no matter if they were born with a certain personality or if they were imposed by the environment and society, especially education. That's what they are.
But, the important thing for us is that we are rebuilders of the world, we are part of a large and privileged group, that we possess the inherent capacity to generate ideas. We are endowed with creative powers, and these powers, like any other, can be improved with deliberate effort and mastery of a technique that makes better use of them.
Now, when you learn an art what is indispensable is that you have to study are the principles and secondly the method, and this applies equally in the production of ideas.
Perhaps, for a publicist if he has a broad mastery of the principles and method of advertising with the help of technicians he can achieve the results of good publicity, hence it is not strange that a manufacturer or businessman is a better publicist than your advertising agent or director.
The same happens with the art of generating ideas, what we need to know is not where to look for a particular idea, but how to make the mind more efficient in the method by which ideas are produced and how to grasp the principles that are the source of all of them.to make it known and have new details in favor of others.
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And you are good at generating ideas?
Leave me your comment friend.