One of the best books on marketing I have read so far. By Jonah Berger
Explains why some things stick and why some doesn't.
Best companion to Chip Heath's Made to Stick
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From @evansibok
One of the best books on marketing I have read so far. By Jonah Berger
Explains why some things stick and why some doesn't.
Best companion to Chip Heath's Made to Stick