The computerized promoting market has been currently developing throughout the previous 4 years; its size has surpassed
the extent of the TV fragment in 2017. This is a memorable occasion for the publicizing market.
What is automatic publicizing? In plain English, it is purchasing constant promoting based on
a sale.
One of
the most encouraging portions of advanced publicizing is automatic notice.
Ubex proposes to take care of these issues by consolidating every one of the benefits of automatic
advances, neural systems and brilliant contracts in a solitary framework. Through this approach, Ubex
gives a change from the customary pay-per-click plan to the installment for focused activities,
which is the most reasonable and intriguing model for all market members.
All in all, WHAT IS UBEX.COM?
We present to you the Ubex venture - a worldwide, decentralized trade of automatic promoting
in view of neural systems and savvy contracts. The mission of Ubex is to make a worldwide publicizing
biological community with an abnormal state of common trust and greatest productivity
The automatic framework
consequently picks advertisement openings that have the most noteworthy likelihood (computed by means of neural systems
calculations) to draw in the objective client. Acquirement of publicizing happens continuously utilizing
automatic innovation based on neural systems with the use of shrewd contracts.
Neural systems add to the ideal dissemination of the promotions among accessible advertisement spaces and the
keen contracts dispense with dangers for promoters and distributers by giving more straightforwardness.
Highlights
Neural systems boost buying effectiveness.
Neural systems, which process data about every guest to the part systems'
sites, are at the core of Ubex's promoting obtaining calculations. The neural systems
assess the interests of clients, ascertain the probability of focused activities for all promoter
offers, and pick the most appropriate promotion. Neural system can do it in light of the fact that
of the reputation of the past activities of clients, and the factual datasets given by
site-proprietors. Every one of these data sources enhance the capacity of neural system to improve forecasts.
On account of this, part arrange site guests see just those promotions that are maximally
limited to their interests, and which would persuade them to satisfy the objective activity with
greatest likelihood. Ubex calculation additionally appraises the financial productivity of showing
different promoting alternatives to every specific client. In this way Ubex expands the focusing on
of promoting and the financial effectiveness for publicists
Blockchain-based savvy contracts limit members' dangers.
Ubex means to tackle the issue of low trust in the buy of advanced promoting.
Savvy contracts take into account making the relationship of promoters and distributers (proprietors of
promotion openings on locales) as straightforward and reasonable as could be expected under the circumstances, and also limiting the dangers for all
parties. By applying such an approach, Ubex permits section from the conventional pay per
click plan to the model of installment for focused activities, the most reasonable and intriguing
display for promoters.
Our group comprises of abnormal state experts with broad involvement in zones of
showcasing, neural systems and blockchain. We splendidly know and see all the
points of interest of these advances, which we can apply successfully keeping in mind the end goal to accomplish
the most extreme outcome as far as promoters' spending productivity and distributers advertisements incomes.
The framework created by us will enable us to take the way toward purchasing publicizing and
its monetary productivity to another level.
3 The market
Pay per click => Risk of extortion (Effect on client obtaining
cost: ± 30%)
There are different models of installment for computerized publicizing. Much of the time, promoters are
compelled to acknowledge the compensation per-click model, and along these lines convey the distributer's danger of misrepresentation.
In spite of its comfort for distributers, the compensation per-click demonstrate frequently makes motivations
for extortion. Extortion, in its most essential type of clarification, is an impersonation of the activities of genuine
clients, went for accomplishing KPIs set by the publicist, in this way expanding focused on activities falsely,
what's more, therefore, getting higher installments for no solid criticism to the detriment of the
promoter. The measure of extortion in the automatic portion has achieved basic levels.
Powerless calculations => Inefficient focusing on (Effect on client
securing cost: ± 20%)
Current calculations exhibit promoting to clients who don't constitute some portion of the objective
group of onlookers of the sponsor's item. This lessens transformations to buys, both with the
pay-per-click show, and while paying for focused activities (if the focused on
activity is higher in the transformation channel than the genuine buy).
The substance of focused promoting is the capacity to show advertisements to a particular target portion
of clients, as indicated by their area, sexual orientation, age, interests and other individual parameters.
Issues
Low productivity of buying calculations => Suboptimal heaps of
publicizing spaces
Indeed, even on account of a high volume of great client activity, whose profile is perfect for certain
publicists, as indicated by both socio-statistic parameters and interests, distributers may
encounter issues with stacking promotion openings.
Such "holes" in the adequacy of current destinations, distributed for the buy and offer of
publicizing, emerge in light of the blemished idea of calculations intended for circulating
offers among distributers' publicizing spaces.
Shrewd calculations in light of neural systems on the Ubex stage can ideally
circulate a huge number of promotions from sponsors on the web. The Ubex calculation boosts incomes
of distributers with the best advertisement spaces by virtue of their most extreme load limit.
Wasteful focusing on => Low number of focused activities
Because of the flaws of the focusing on calculations accessible available, with some uncommon
exemptions, publicists are compelled to hold fast to the notorious methodology of "shooting sparrows
from guns", attempting to achieve their intended interest group with a specific edge to save.
Notwithstanding the silly utilization of publicizing spending plans, the invert side of this approach is
the monstrous measure of unimportant publicizing on distributers' sites, which implies that
every advertisement space draws in a moderately modest number of focused activities. Thusly, the less focused on
the promotion opening draws in, the lower the distributer's income through the COST PER ACTION installment
display.
The Ubex neural systems arrangement builds the focusing of promoting, in this way
augmenting the probability of target activities being performed by the gathering of people of intrigue
to the sponsor. In this manner, the income for the distributers' best promoting openings is
augmented.
Absence of straightforwardness with respect to sponsors => Problems of
non-installment of promoting costs
Three key dangers exist for distributers when taking a shot at the premise of the COST PER ACTION
display:
(a) Shaving is the disguise, by the publicist, of the reality of satisfaction of a focused on
activity by a client, pulled in by publicizing to the distributer's site.
(b) Failure to pay for publicizing for checked focused on activities by the two gatherings prompts court
claims on obligation gathering, which in itself is a costly and arduous process for the
distributer.
(c) Late installment of publicizing is more typical than disappointment of installment on a fundamental level, yet in addition
inconvenient to the budgetary execution of the distributer (increment in the volume of illiquid
debt claims in resources for the weakness of extra working capital).
The answer for the issue of shaving dangers, non-installment for administrations or deferrals in
installments for publicizing by sponsors is accomplished in Ubex through the utilization of three
components in light of blockchain innovation:
(I) Tracking. When interfacing with the Ubex publicizing trade, promoters and distributers
introduce following administrations. It is conceivable to track client conduct at all phases of the transformation
channel with the assistance of such following administrations. On the off chance that the client sees the ad of a
specific promoter (for instance, an online store) as a flag on the distributer's
site, and after that they glue the site address of the online store into their program
Guide
Q4 2016
Formation of a promoting
stage for advancing
Payday Loans Q1 2017
Advancement of coordination devices
to connect showcasing efforts with Q3 2017 distributers' sites
Presentation of an API interface
for use by distributers to enlist
publicizing space
Q1 2018
Presentation of
promoter barters
May 2018
Dispatch of the work area and portable
Alpha adaptations of the Advertiser
application
October 2018
Advancement of the framework's neural
center model and starting preparing
of the neural systems
December 2018
Presentation of an API model for
sharing preparing information in return
for rewards (information mining)
Walk 2019
Arrival of the underlying forms of
operational applications and brilliant
contracts
Q4 2017
Expansion of new sorts
of publicizing devices and
customization of gadgets
April 2018
Advancement of the trade keen
contract model for the capacity
of fundamental data
August 2018
Dispatch of the work area and versatile
Alpha variants of the Publisher
application
November 2018
Presentation of keen contracts
equipped for putting away neural system
contiguous coefficients in the blockchain
TEAM
Artem Chestnov
@artem-chestnov-aa5461
Ubex CEO and Сo-founder
Daniel Biesuz
Ubex Head of Legal and Co-founder
Dan Gartman
Ubex CTO
Andrew Rippon
Ubex COO
Kathrin Anthony
@ekaterina-anthony-mba-a293aa1
Ubex Head of Global Sales
Cooz Komei Tokita
Director Business Development
Alberto Maiorana
Ubex Strategic Partnerships
Alex Korobkov
Ubex IR director
Iyke Aru
@iyke-aru-85b193110
Community director Africa
Igor Selivanov
@igor-selivanov-a0ba03159
Senior Full-Stack & Blockchain Engineer
Alex Zhmurin
@alex-zhmurin-18188532
Senior Javascript Engineer
Eugeny Matveev
@eugeny-matveev-12a769163
Full-Stack Engineer
Igor Vatamaniuc
Javascript Front-end Engineer
Urs Bolt
Advisor
Michael Gord
Technical Advisor
Ismail Malik
@Blockchain
Marketing Advisor
Arie Orlovsky
@arie-lev-orlovsky-5545021
Adivisor Israel
David Lim
@david-lim-6680a614
Advisor China & Korea
Sergio Pereira
Advisor
Sergiu Draganus
Advisor
Ali Kassab
@ali-kassab-70657015
Advisor
Javier Gonzalez
Advisor
Mickey Choi
Blockсhain Advisor
Mickey Global Business CEO
WHITEPAPER- https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?7552
WEBSITE- www,ubex.com
BITCOINTALK- https://bitcointalk.org/index.php?topic=3393291.0
TELEGRAM- https://t.me/UbexAI
Bitcointalk username of author:
emdee
bitcointalk profile link:
https://bitcointalk.org/index.php?action=profile;u=1957498
Eth wallet
0x4Bc8C0C3e6d97175036353d87Fc0FF37b7B3C7Cf
Telegram Id
