Hey dear community, first of all I would like to welcome you all to my new post and hope you had a day full of interesting experiences as well as a great start to the weekend! In this article I would like to go into a psychological topic and hope you are able to expand your knowledge.
Psychology and marketing are closely linked and there is also an area of its own which focusses on further researching the effect of advertising on the consumer and here it is particularly important what effect is generated by advertising and how best to draw attention to a particular product. There are various methods that are used to influence the behaviour of the buyer and these include certain images, music or other things that usually influence people's feelings in a very subliminal way and it is specifically about advertising so that the advertisment is stored in the subconscious and people being directed in a certain direction in the long term. Certain stimuli are very important for the advertiser and often things are used with which people can already identify and if this is not the case, a basis of trust must be built so that the consumer is bound to a certain product and this should of course be as authentic as possible that people feel comfortable or connect certain emotions with it. It is very important in this form of psychology to analyse what the reason for the purchase was and with which methods the person was motivated to buy a certain product and basically it is of great importance what effect advertising has on the brain and to increase the attention, active as well as passive methods are used. Attention is paid to various aspects and only the impression is not enough and people must be able to identify with a product and a recognition effect must be created and the customer should in the best case be able to identify with a product in such a way that he wants to show gratitude to the manufacturer and a feeling of reciprocity arises which also affects behaviour in the long term. There are numerous different methods that are used in marketing and are based on a psychological level and which tactics are used, of course always depends on the type of product and to analyse the target group is one of the most important bases for every advertiser. Advertising must have to be as authentic as possible and must be creative and certain products are usually associated in advertising with entire stories in which often subliminal messages are used which should be particularly well imprinted in memory and associated with things that people put into everyday life and it can be said that there are various factors for creating the right advertisement and recognising the influence on the psyche is one of the most important things and pretty much every successful advertising campaign depends on it.
Many thanks for stopping by and I hope you could learn something new about psychology! I captured these pictures with my Camera Sony Alpha 6000 plus 55-210 mm lens.
