You can spend hours making content, posting consistently, replying to comments, and still watch your follower count slowly drop for no obvious reason. A lot of people assume unfollows happen randomly, but most of the time there’s a very specific reason behind it. Sometimes your content changes without you realizing it, sometimes people simply outgrow certain topics, and sometimes they clean up their feed because they feel overwhelmed by too much content.
One thing I noticed is that people react fast when an account starts feeling repetitive or overly promotional. Even small shifts in tone can change how followers see your page over time. I found this breakdown really interesting while looking into it myself https://recently-followed.com/why-people-unfollow-on-instagram/ because it explains how follower behavior often has more to do with changing interests and feed habits than personal dislike.
A lot of creators take every unfollow personally, but honestly many users are just constantly reorganizing what they want to see every day. The tricky part is figuring out which unfollows come from normal audience changes and which ones happen because your content stopped matching what people originally followed you for.
