...as seen in how a generic word like steam can be pushed up to the top of search results.

Well, Steem is not. Steam is but not Steem and definately Steemit, its not in the English dictionary as far as I know.

We don't need to change our name

I disagree, we should've had a name with the .com available. Nice to have hive.blog but seriously, any brand that wants to establish itself gets the .com domain and uses that. In case we wouldn't want to use this is our primary extension, then we should've had the .com forwarded to the .blog and/or .io Again techies at work. HIVE.io ; Sounds so super cool to them, but the .io extension is used by techies, not by the average blogger, the mass, the not so techie people.

I know, that's how most people feel about hive related content but it's exactly what we need now as exemplified in the post.

I'll be writing some more HIVE post :)