Lock their stake permanently, duh!
Locked away for all time; never to be unlocked.
But
@edicted, that's stupid...
then what's the point of the airdrop?
Show me a network who's killer function is inflation. 95% of networks and people out there seem to think inflation is the devil. We need to remind ourselves that crypto is about community.
Give that community an airdrop.
People love "free money".
So you target a community, any community. That community could already exist or be started anew, rallying around some asset or brand. Say that community gets a token on Hive; a token that cannot be powered down, but you can still upvote with it like crazy.
Who gets the airdrop? How are those who qualify selected? The better the reputation system, the more valuable the opening distribution (seed) will be. Strong seeds grow quickly.
This creates a push-pull dynamic when it comes to the airdrop. Do we want to airdrop a ton of users and try to get the biggest community possible at the risk of dumping and exploitation? Or do we want to hand pick every drop at the risk of seeming subjective?
Generate hype for this product in advance so there's more buying pressure than selling pressure in the beginning. After all, the network starts with zero liquid tokens. It might take a week after launch for liquid tokens to hit the market. Use that time to hype it up.
How much are tokens going to be worth on the open market? All supply and demand dependent, but this token is going to need heavy inflation, at least in the start.
Hell, we could reduce payout period to zero and eliminate downvotes, at least to start. That way the economy has tokens on day one. Works better for say some kind of Twitter airdrop where downvotes don't really make much sense.
We can also build on top of said network and add deflationary mechanics to it. We already burn Hive/LEO to promote our posts on the trending tab. 
Inflation can be a killer app, it just depends on who controls that inflation and what they are doing with it. People think inflation is the devil because central banks control it. That is an irrational fear, and it lacks vision. Creating money out of thin air at the click of a button is the future.
With everything going on in the world censorship abuses are clearly going to get exponentially worse. It's very good that this is happening right now: such amazing timing. While everyone on the left was able to justify banning Trump and his ilk from social media, this situation shows that this isn't "banning Nazis" from the Internet, this is a blatant pattern of censorship. The elite has tipped their hand a little bit early with this one. Not smart.
Communities like Twitter and Reddit need sanctuary, and Hive can provide that functionality. The problem is Hive is being greedy, and we're all like, "Hey come join the Hive community and buy this Hive token." That's not how this works.
If we want to scoop a community using crypto we have to airdrop that community and make them feel like they own it (because they do). It is not fair to expect that one established community would force another to use their central bank (token). Didn't we already see first-hand what happened with Steemit Inc and Tron? We are all central banks here. Decentralization demands it.
So how does Hive make money if we just airdrop separate tokens onto other communities? I feel like this doesn't even need to be said so: Resource Credits: @taskmaster
The reason why crypto users don't understand Hive yet? Inflation is the killer app. When the community controls inflation (as opposed to central banks) everything changes and that inflation no longer becomes a bad thing.
Everyone says to buy Bitcoin to become your own central bank. That actually doesn't make sense, as only the miners capture inflation. Once generating inflation with the click of a button is mainstream, Bitcoin will finally be seen for what it actually is: the anchor and protector of the realm. Highest security, most decentralization, lowest overhead cost, largest number of nodes worldwide.
