New creators often put all their effort into publishing posts and barely think about comments. I think that is backwards.
Especially on Hive.
When you are starting out, you probably don't have much of an audience yet. You can spend hours writing a great post, publish it, and still have very few people see it. Comments don't have that problem. A good comment puts you directly in front of an author and everyone else reading that conversation.
And because Hive rewards participation and curation, engaging with other people's work isn't just some side activity. It is part of how the ecosystem works.
Not an annoying advertisement. You aren't dropping links to your blog everywhere or asking people to follow you.
You are simply leaving something useful behind.
Your username appears under someone else's post, attached to an opinion, question, experience, or idea. The author sees it. Other readers see it. And if what you wrote is interesting enough, some of those people will naturally check who you are.
I've discovered plenty of accounts this way. Sometimes the comment is actually what makes you curious about the person behind it.
For someone with very few followers, that is valuable. Instead of waiting for people to somehow discover your blog, you are participating in places where people already are.
There is a big difference between commenting and commenting.
"Nice post!"
"Great content, keep it up!"
"Thanks for sharing!"
You could paste those under almost anything. That is exactly the problem.
A useful comment should make it obvious that you actually read the post.
Maybe you had a similar experience and can add another perspective. Maybe you disagree with one part and can explain why. Maybe the author mentioned something you genuinely want to know more about. Even pointing out one specific detail that stood out to you is better than leaving a generic compliment.
You don't need to write an essay either. Sometimes two sentences are enough.
The important part is that the comment belongs under that particular post. If you could copy and paste it under twenty unrelated posts, it probably isn't adding much.
There is also a practical advantage to commenting early.
If you leave a thoughtful reply while a post is still fresh, the author is more likely to see it while they are active and responding. People who discover the post later may also see your comment as they read through the discussion.
That doesn't mean refreshing Hive all day looking for posts to jump on.
Just follow a few communities and creators you genuinely enjoy. Check their new posts from time to time. When something catches your attention and you have something worth saying, say it.
Doing that regularly adds up surprisingly quickly.
This is probably the part people underestimate the most.
Someone replies to your comment... and that's where the conversation ends.
Reply back.
Not because you need to artificially keep a thread alive, but because those back-and-forth conversations are how people actually get to know each other.
You start recognizing the same usernames. They start recognizing yours. Eventually you notice their posts in your feed, they notice yours, you vote for things you genuinely like, and sometimes you recommend each other's work to other people.
At that point you aren't really "building followers" anymore. You're building relationships.
The followers tend to come with that.
There is an obvious wrong way to do all of this.
"I voted your post, please vote mine."
Copy-pasting generic comments everywhere.
Following people only because you expect them to follow you back.
Joining little circles where everyone comments and votes regardless of whether they actually care about the content.
People notice.
And even if those tactics produce a few votes in the short term, they don't give you much of an audience. You end up with numbers rather than people who are genuinely interested in what you publish.
Comment because you read something and actually have something to say about it.
Do that consistently. Join conversations. Reply when people respond to you. Get to know the people behind the accounts.
It is slower than chasing shortcuts, but after a few months you may realize that your posts aren't being published to strangers anymore.
They're being published to people who already know who you are.
Start reading, commenting, and joining conversations at Ecency.