Social coins what does that mean? It means what it says, think of other socially driven businesses that are doing very well like google, facebook, twitter, youtube and more... add in factors like cencorship and advertising and the highlight of this article could be trading higher than google stock by 2019! Some analysts are calling for $500 others $1500 per steem coin!
I bought 100 to hold and have alot more in the steem network where I grow it daily with posts like this!
STEEM - quote 
Steemit New rank 1600 on Alexa and Dtube gone from 80,000 to 16,000 up almost vertically since launching
Most globally accepted crypto
New users pouring in like wine at mass
Best password recover crypto
Best real world value added crypto
Most hidden Easter egg function like escrow,
1 direction soft-floor Steem dollar conversion
to Steem, internal market blockchain, hash encrypted internal messaging
Outstanding transaction speed, ease, & usage
Best community evolving proof of brain
King of the crypto blockchain transaction record holder
Most none-ICO dev participated blockchain
Most non-financial and non-tech mainstream crypto participation.
As far as We can see Best Damn Crypro under $100,000, under $10,000, under $1,000, under $100, and also under $10!
I would say social media is using Steem, not Steem is a social media integrated coin, that is not just a misnomer, it would someday be a gross under-representation
Not sure if UKG is cheap for speculators but If you all were smart you should look at Steem like it was XRP at $0.03, ETH at $3.0, and Bitcoin when it was $30.00
Only way more useful or way more value add then either was at $0.03, $3.00 or $30.00