When the jackpots get absurdly large like hundreds of millions of dollars people that normally don't ever play will buy a handful of tickets. The lotto system must be counting on this because it will be all over the news. What isn't on the news is that the people who win these jackpots end up paying something like 50% in taxes and what definitely doesn't make the news is that almost all of these people end up broke again in 5 years or less.