Creating attention is one important tool to use in promoting your new brand. While advertisement is good, creating attention is the best and first move to make in exposing your brand. (In our next module we will know actually what is advertisement)
Creating attention or notice about your brand simply involved going outdoor, meeting people, preaching about your brand, showing that passion, sharing fliers and sharing your business card to the masses. It's all about moving to places like ; ShopRite, sports center, banks depend on the type of brand you have created. Expose it physically!
Publicity is good for your brand, and one great way is to be flexible and make good use of your social media page.
Format the brand in such a way it will expose what the brand is and what it can offer!
Flexibility is also important in exposing brand. Don't build a boring brand. Be flexible, post the latest news people will love read. Not just post the latest news but be the first to share that particular world latest important news.
This is a stage to make it easy and simple. Save your money at this stage or spend at lowest minimum for the next phase to come. Think ways to increase your brand awareness organically. Focus on building attention and finally engage positively your followers.
