WHAT IS ARROUND?
ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.
Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history
THE ARROUND PLATFORM
ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world
WHAT PROBLEMS DOES ARROUND SOLVE :
Problem description:
Typically retail stores try to arrange their window displays in order to attract customers and sell more products.
However, there is an inherent disconnect in the fact that the user may be unable to easily locate the product once they are actually in the store and additionally the product being promoted may be of no interest to the individual consumer passing by the shop window2- Most shopping malls set high prices for navigation, advertising and promotional work.
To solve the problem of the lack of advertising space while maintaining the design of a shopping mall
Proposed solution:
ARROUND will allow retail business owners to integrate interactive advertising by means of
AR codes and via actual product recognition an in-store location2- To activate the ARROUND space of a shopping mall in the form of navigation and information signs or in the form of advertising and promo offers of tenants and brands according to each user profile and utilizing Big Data
An AR code is when The retailer places a special branded AR code in their window display. The appearance of the AR code is a clue for the user to read it via the AR Camera on their ARROUND app. When the AR Camera recognizes the AR Code
REASONS TO BUY ARR :
ARR token features:
For details, please see below;
TOKEN DISTRIBUTION AFTER TOKEN SALE :
PARTNERSHIPS:
ARROUND has already partnered with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns.
We are also working with 36.6,
a pharmacy chain with over 2,000
physical outlets, to commercialize our in-store navigation product.
