In this video, I explain what is the difference between an editorial calendar and a content calendar.
Tools of the week 🏅
Hello Bonsai: https://doug-digital.com/helloBonsai
Canva: https://doug-digital.com/Canva (Simple graphics editing)
Follow Me For FREE Marketing Training!
🔔Subscribe to Doug! http://www.youtube.com/channel/UCqQZu...
To know the differences between the platforms, we first need to know why you would use either calendar.
The editorial calendar is used by digital marketing teams in order to map out core themes, topics, campaigns and brand partnerships for the year a head. Generally presented in a spreadsheet or slidedeck format, an editorial calendar is intended to be distributed both internally and externally; for internal colleagues, an editorial calendar will inform them of overarching content themes for the marketing team, and it can enhance collaboration; for external parties, an editorial calendar informs brand agencies where opportunities for brand collaborations rest, as well as opportunities to buy media space at relevant opportunities.
A shareable calendar means that it must be high-level, easily digestible and a well-branded piece of collateral as it will be used to win brand deals.
In contrast, a content calendar is precisely the opposite: dense, packed with information and not intended for external circulation.
The exact purpose of the content calendar is to give structure to the day-to-day content production process within a marketing team, ensuring content is drafted, written, designed, approved and published while providing the content and marketing managers oversight of their team's workloads.
A clearly defined content calendar will often tie into the editorial calendar because content will be aligned with the wider editorial visions for the quarter or month. This alignment gives content teams greater lead times, and allows for better quality and quality control -- rather than chasing collateral on the day of publication. (we've all been there, and it's stressful!)
🏆🏆Resources I Use In My Business🏆🏆
⬇️More Videos
Build a Funnel Map: https://www.youtube.com/watch?v=CHHEz...
Measure your break even ROAS: https://www.youtube.com/watch?v=Tblt3...
How to Start LinkedIn Ads:
DISCLOSURE: Some of the links here are affiliate links. This means at no additional cost to you, I may earn a commission if you click through and make a purchase. These commissions help me create free valuable videos like these.
You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic. These videos are for educational purposes only. I'm also not a financial advisor.
▶️ 3Speak
