Introduction.
SEO, or search engine optimization, is a very important aspect of digital marketing through which any web page ranks in search engines for hundreds of keywords, which we call RANK in English. Today we will discuss important topics such as what SEO is and why it is done, as well as how SEO is done and why you should learn SEO. Without further ado, let's get started.
What is SEO?
The full form of SEO is “Search Engine Optimization.” In simple words, when we type something into Google or any other engine and search, Google or that search engine shows a number of results. From there, we click on the link of our choice and visit the desired website to find the information we need. And the reason why Google or any search engine shows those results, that reason or method is called search engine optimization.
Why is SEO done?
We naturally do SEO to RANK our website in search engines. By doing SEO, we try to be at the top of the search engine results page. Because when people search for something, they click on the links of those who are at the top of the results page. I hope an example will make the matter clearer, Imagine you have an e-commerce website where you sell three-piece suits for married women. Now you definitely want to be able to show up when someone searches for three-piece suits for married women on Google. When you type and search, your website will appear first on Google. Then, buyers will come to your website link and buy your product .Now this whole process through which your website will be shown in Google for the keyword “married girls three-piece” is what we call SEO in the language of digital marketing. Now you understand why SEO is done?
How many types of SEO are there and what are they? In the language of digital marketing, SEO can be of different types. However, we will try to discuss the basic types today.
. Technical SEO
. On -Page SEO
. Content SEO
. Off- Page SEO
. Local SEO
. Mobile SEO
. E- commerce SEO
What is White Hat and Black Hat SEO?
Experienced SEO experts have divided SEO into two main parts. However, although one of these two parts may not work in many cases now, the other one has become more effective with time and advanced techniques .Has been discovered. In fact, the main thing is that the search engine has changed a lot in its RANKING algorithm, as a result of which it has now become difficult to RANK for any keyword. And that Keeping this in mind, SEO has been divided into two different categories through new processes. Without further ado, let's learn about these two types of SEO.
White Hat SEO?
White hat SEO is the search engine optimization methods that follow the search engine guidelines and rules. And working in this way is naturally better . RANKING is available. If you optimize your website according to search engine rules, you will get good traffic from search engines or increase visitors.
Black Hat SEO?
Black Hat SEO is basically done by breaking the rules of search engines. Many people do artificial link building to quickly RANK in search engines. This means, using various software .Creates backlinks. People are interested in this because, through such software, thousands of links can be created in very little time. And people do this black hat SEO to create more links and rank. However, if the search engine somehow catches the footprint of these links, then the search engine will reject your website. And the technology of search engines is now very advanced, which makes it very easy to find these links. Such websites are easily rejected. And once that happens, it becomes very difficult to re-RANK the website in the search engines, in many cases it is not possible.
Why learn SEO?
Why is it important to learn SEO? This is a complicated question. Actually, why you should learn SEO depends on a few factors. If you are a business owner, the reason you should learn SEO may be to drive traffic to your business website. Again, if you want to build your career as a digital marketer, then learning SEO is also very important for you. Because without learning SEO, you will not be able to provide digital marketing services to clients properly. Let us try to understand this through an example. Why should a businessman learn SEO? Suppose you have a business where you provide many good products or services. In today's time, if you cannot present your business well online, then your customers will not be able to know about your products or services in any way.
Why should a marketer learn SEO?
Now let's look at another example. If someone wants to become a digital marketer or sell digital marketing services, why would they learn SEO? The matter is actually very simple, if you want to RANK someone else's website with your SEO skills, then you have to learn SEO first and learn it very well. Otherwise, you will not be able to provide good service to your customers in any way. Because the customer will always want his website to rank well in the search engine and to get a lot of traffic to his website. Because, the more visitors there are, the more recognition and expansion will be. And through this expansion, the sales of his products will also increase a lot. And more sales of products means earning more profit. And if you as a digital marketer can provide this service well, then your customers will also pay you good money as the price of the service. There are many digital marketers who are earning millions of taka every month just by providing client services in this 21st century. SEO from the perspective of a business owner and SEO from the perspective of a digital marketer can be completely different. Because the objectives of both of them are different. But if you can learn SEO properly, then surely with this skill you can achieve your objectives successfully.
How to do SEO?
How to do SEO or if you want to do SEO, how to do it? It is not possible to answer this question in a few words. But I am trying to give you an overview in a few words. Let's start, SEO is actually of two types, on page SEO and off page SEO.
On-page SEO.
On-page SEO is basically done within the site, such as writing an article on a topic and preparing that article by applying various aspects of SEO. For example, URL, title, H1, sub heading, body content, internal linking, meta title, meta description, etc. The more efficiently you can do these optimizations, the better the ranking you will get for your website. Apart from this, on e-commerce websites, various product pages have to be optimized so that the product can RANK in search engines. In this case too, the title of the product page, product title, product description, meta title, meta description, etc. are done very well.
Off-page SEO.
Off-page SEO is the application of search engine optimization that is done outside the site. For example, social sharing, link building, citation building, etc. In addition, foundation link building such as profile creation, directory submission, forum backlink building, etc. This means that if a person visits your website, reads one of your pages, and mentions it elsewhere, you have a backlink. In simpler terms, sharing your website's link or URL on another website is link building.
Conclusion..
We have actually tried to easily explain to you how people buy products on the Internet in this 21st century. Again, for any information, we go to the Internet. Because everything is available online, and to find this, an online machine called a search engine is used. If you want to see your website on the first line of search engines, you need to optimize your website pages for your targeted keywords. And if you can learn SEO well, you can go far in this industry.
