over the years it has been growing in popularity and it's quickly made its way into a variety of different industries today.
From healthcare and manufacturing, to education, tourism, and fashion, there's plenty of room for augmented reality to grow. And it might drastically change how we go about buying things in the future.
Companies that have been looking to set themselves apart from the crowd, have embraced augmented reality as a marketing tool and we are now seeing it used with purchases for clothing, shoes, in magazine ads, for wine and other beverages.
There are a growing number of brands today that are eager to embrace this immersive tech to create a new experience for shoppers. You can find brands like Adidas, Burberry, Gap, Topshop, Nike, and others, already experimenting with augmented reality.
Whether they are flipping through a magazine or browsing a shoe store downtown for a new pair, we are going to see AR used in a variety of different ways.
Already, there have been many brands that have been boosting their AR investments, because they hope that by using AR is going to prove successful in advertising campaigns for various products.
From interior design to clothing shopping, augmented reality has been helping people to get a new perspective on how an item might look in their home, how big the item might be in real life, what the overall look of the item is etc.
Quite often when buyers purchase clothing items online they are surprised to find out that the product that arrives looks little like the one that they had seen when they made the purchase. The same thing goes for those making furniture purchases, as well as other items, they often overestimate the size of their home or they are surprised to see how the finished product looks after it has been put together.
Perhaps AG will be able to reduce some of those regrettable purchases, by giving people a more thorough view, being able to test products at home, and hopefully give them a better overall understanding of what they're buying.
Investments in augmented reality are expected to surpass $100 billion by 2020, as more retailers and others go looking to utilize this technology to try and improve the overall shopping experience.
Pics:
pixabay
giphy
Sources:
https://www.clickz.com/10-ways-your-industry-uses-augmented-reality/214953/
https://www.cnbc.com/2018/06/08/secret-to-surging-wine-sales-could-be-the-intriguing-label-designs.html
https://www.retaildive.com/news/10-retailers-leading-the-way-in-ar/520520/
https://www.thestar.com.my/tech/tech-news/2018/06/11/augmented-reality-is-changing-how-we-buy-furniture/
https://www.recode.net/2016/2/1/11587458/the-augmented-reality-enterprise-opportunity
https://www.businesswire.com/news/home/20161018005039/en/New-Study-Explores-Impact-Augmented-Reality-Retail
