我發現，最近在城市的各個角落，有很多史努比的聯名活動，尤其是在這個冬天，官方以「雪夜聖誕派對」為主題，融合經典花生漫畫角色元素與週年限定設計，打造一個期間限定輕食店，現場提供充滿節慶感的冷飲、熱飲及多款輕食，如披薩、乳酪蛋糕、銅鑼燒與杯子蛋糕等，我到現場去朝聖，發現現場是真的有賣這些輕食，不過，價錢不便宜，披薩一片要價一百六十元台幣，銅鑼燒也要八十元台幣，杯子蛋糕也要一百五十五元台幣，輕食上滿滿的史努比元素，是讓粉絲們買單的原因。
除了期間限定的輕食之外，最吸引粉絲目光的，莫過於現場精心打造的各式主題佈景與角色立牌，走進活動空間，就像踏入一個被聖誕氣氛包圍的世界，處處都能感受到滿滿的用心與巧思，聖誕主題的史努比角色們紛紛換上厚實可愛的冬裝，圍巾、毛帽一應俱全，每一個表情與動作都讓人忍不住駐足多看幾眼，也成了粉絲們爭相合影的焦點。
雖然我看過無數的週邊商品，常看到的有馬克杯、毛巾、抱枕、公仔模型、吊飾、鑰匙圈等，每次都能在這些週邊商品中發現新意，可能是輕食店主題，這裡提供的起司球罐及棉花球罐，算是別處比較難看到的商品，而購買任一餐點或飲品，可獲隨機杯墊，購買「餐點＋飲品」的組合，可獲75週年隨機膠捲風紙卡。
雖說店內有賣輕食，但是從我走入店內，從來沒有一位顧客，到櫃檯去點輕食，反而大家一窩蜂地都衝去商品區尋寶，我仔細一看周圍，店內提供一個不錯的拍照打卡友善環境，但是並沒有提供一個舒服的用餐空間，難怪，輕食的生意清淡，不過，醉翁之意不在酒，粉絲們並不是真的想來這裡吃美食的。
Lately, I’ve noticed a lot of Snoopy collaboration events popping up all around the city. Especially this winter, the official theme is “Snowy Night Christmas Party”. It combines classic Peanuts characters with anniversary, only designs and turns everything into a limited-time light food pop-up store. They actually serve very festive-looking drinks, both hot and cold, and a bunch of snacks like pizza, cheesecake, dorayaki, and cupcakes.
I went there to check it out myself, and yes, they really do sell all these items. That said, the prices aren’t cheap at all. A slice of pizza costs NT$160, a dorayaki is NT$80, and a cupcake goes for NT$155. Still, everything is covered in Snoopy elements, and that’s honestly the main reason fans are willing to pay.
Besides the limited-time food, what really grabs everyone’s attention is the carefully designed themed decorations and character standees. The moment you walk in, it feels like stepping into a world wrapped in Christmas vibes. You can tell a lot of thought went into it. The Snoopy characters are all dressed in cute winter outfits, such as scarves, hats, the whole set, and every pose and expression makes you want to stop and look a little longer. Naturally, they’ve become the top photo spots for fans.
I’ve seen tons of merchandise over the years; things like mugs, towels, pillows, figurines, charms, and keychains, but there’s always something new to discover. Maybe because this is a themed light food shop, they also sell items like cheese ball jars and cotton ball jars, which are pretty rare compared to usual merch. Plus, if you buy any food or drink, you get a random coaster. If you order a food-and-drink set, you’ll get a random 75th anniversary film-style card.
Even though the shop sells food, from the moment I walked in, I didn’t see a single customer lining up at the counter to order snacks. Instead, everyone rushed straight to the merchandise area like it was a treasure hunt. Looking around, the shop definitely offers a great photo-friendly environment, but there’s no really comfortable space to sit down and eat. No wonder the food isn’t selling that well. But honestly, that’s not the point anyway—people aren’t really there for the food in the first place.
