在這種炙熱到連柏油路都快融化的夏天,您們會願意站在大太陽底下,聽一場現場音樂會嗎?老實說,如果不是什麼特別的理由,我應該早就躲進冷氣房裡了,不過,當我看見在大太陽底下,有數百人隨著舞台上的音樂聲搖擺時,我想,我應該聽聽看。
我抬頭一望,在舞台上站中間那位彈著吉他的短髮女生,應該就是音樂會的主角吧?不過,我完全不認識她,應該是新生代歌手吧?果然,那位短髮女生不但彈著吉他,也是主唱,和她周邊的樂團,表演了一首接著一首的動聽歌曲,舞台下的數百位群眾,應合著她的美妙音符,搖擺著身體,有多少人是她的粉絲?還是大多是像我一樣的一日歌迷?隨著音樂聲,我腦中,蹦出這些某名其妙的問題。
待表演告一段落之後,舞台的大螢幕亮起,打出了歌手名字,原來歌手叫做魏嘉瑩,我心想,應該是從某個選秀節目出道的歌手吧,畢竟能在這種地點辦音樂會,沒有點知名度應該也不太可能,於是,我忍不住好奇,上網一查才發現,原來她的出道之路並不是走傳統的比賽或經紀公司包裝,而是靠著募資平台,一點一滴集資才發行了自己的第一張專輯,還真是特別啊!可以感覺,她為了她的音樂夢想,也吃了不少苦,敖了很多年。
在回家的路上,我又想到了一千個鐵粉理論,就是說,創作者,如藝術家、音樂家、攝影師、工藝師、演員、動畫師、設計師、影像製作者或作家等,只需擁有一千名鐵粉就能餬口,所以,這位歌手,雖然不是走傳統的比賽或經紀公司的方式出道,但她可能透過種種曝光機會,如自媒體經營,找到了一千名鐵粉,支持她的創作,如此,她就能維生,或許可解釋,為何她能辦自己的音樂會,
Would you be willing to stand under the blazing summer sun — the kind of heat that feels like it could melt the asphalt — just to catch a live concert? Honestly, if it weren’t for something special, I’d probably have hidden away in an air-conditioned room. But when I saw hundreds of people swaying to the music out there in the heat, I thought, maybe I should give it a listen.
I looked up and saw a short-haired girl in the middle of the stage, strumming a guitar. She had to be the star of the show, right? But I didn’t recognize her at all or maybe a newer artist? Sure enough, she was not only playing the guitar but also singing lead vocals, performing one catchy song after another with her band. The crowd, a few hundred strong, swayed along with her beautiful voice. I couldn’t help but wonder: how many of them were loyal fans? And how many were like me, just casual listeners who stumbled upon her music for the first time?
When the performance reached a break, the big screen lit up and finally revealed her name: Wei Jia-Ying. I figured she must’ve been on some kind of talent show or had some big media exposure and after all, being able to hold a concert at a venue like this means you must have some level of fame. But out of curiosity, I looked her up online lately, and to my surprise, I found out she didn’t come up through traditional routes like competitions or record labels. Instead, she crowdfunded her debut album by one step at a time through a fundraising platform. That’s pretty unique. You could tell she’s been through a lot, working hard for years to chase her musical dream.
On my way home, I thought of the “1,000 true fans” theory. It is the idea that creators like musicians, artists, writers, filmmakers, and designers only need around a thousand loyal fans to make a living. Maybe that’s the case with her. Even if she didn’t rise to fame through mainstream channels, she might’ve slowly built up a core fanbase through self-promotion and exposure on social media. And with that kind of support, she’s able to keep creating and even hold her own concerts.