The negative elements of not applying NEUROMARKETING in companies and represents for them.

Certainly, strategies are the daily objective of entrepreneurs who invest in a store located in shopping malls and large avenues. Thus, it is explained that product sales require stimulating tools that capture the attention of consumers, at the same time making them feel excited to make purchases, constantly reminding them where they find what they need.

Therefore, neuromarketing is a technique that is used because it is considered as a tool that seeks to increase sales by attracting consumers in the long term, not exclusively for a short term and a single volume of sales but to capture the consumer's attention and remain in his mind to return at any time.

Therefore, each store or establishment is obliged to develop its own strategies, as well as whether or not to use neuromarketing to increase product sales. On this basis, in Venezuela it has been transferred by means of franchises since most of them are of foreign origin in which the subject is not a taboo but a tool for sellers or companies, it is worth highlighting the difference that exists in the businessmen who apply this new technique to promote their products and those who are still timidly waiting for the results of these entrepreneurs.

That is why companies or establishments that do not apply these techniques suffer a situation of low economic activity or product sales, appreciating a null investment in advertising to publicize their products, lack of use of social networks and other advertising media that aim to attract the attention of local and foreign consumers.

This results in the low emotion felt by consumers who visit the shopping center or establishment due to the lack of memorization by consumers about the products of the shopping center or local when recommending it to another consumer, as well as the lack of customer acquisition, this absence of consumers brings with it a low level of competitiveness in sales.