Helloooo ❤️
When we talk about promoting a game, it's easy to think about big streamers with thousands of followers and expensive sponsorships. But what if we focused on smaller creators instead?
Personally, I think small influencers could be a great opportunity for Holozing because they often have something very valuable: a close relationship with their audience.
I wouldn't look only for gaming influencers. Of course, people who enjoy RPGs, creature collecting, and adventure games would be a priority, but there are other possibilities too.
For example, artists who draw fantasy creatures, YouTubers who talk about indie games, Hive creators who enjoy blockchain projects, and even small streamers looking for something different to share with their communities.
The idea would be to find people who could genuinely enjoy Holozing instead of choosing creators just because they have a certain number of followers.
A creator with 500 engaged followers might generate more meaningful conversations than someone with 20,000 followers who barely interacts with their audience.
One thing I would do is create a small promotional package for interested creators.
It could include basic information about Holozing, official links, available screenshots, suggested topics, and some ideas for videos or posts.
Not everyone has the time to research a project from scratch, especially creators who are managing their channels alone.
Giving them a starting point would make the process easier without forcing them to repeat the same script.
One creator could make a first impressions video, another could discuss the creatures, and someone else could explain what makes the project interesting to them.
Of course, all content should reflect their real opinions, and creators should clearly disclose any compensation or rewards they receive.
I also wouldn't begin by promising expensive sponsorships that the project might not be able to sustain.
Instead, I would explore low-cost collaborations, community challenges, interviews, and opportunities for creators to participate in discussions.
If Holozing has an official program for creators, it could become a useful way to organize these collaborations. If not, the community could start with simple, transparent initiatives.
The important thing is to recognize people's effort and make participation worthwhile, without promising rewards that haven't been approved.
Small influencers are constantly searching for interesting content that can help them grow their channels. Holozing, in turn, needs more people discovering and talking about the project.
That sounds like an opportunity for both sides.
I believe the best approach would be to start with a few creators, learn what works, and gradually expand the initiative based on actual results.
We don't need to reach everyone at once. Sometimes, building ten genuine relationships is a better starting point than chasing a thousand views.