Yeah, building your brand is super important... if you're going to do anything online, aside from watching Seinfeld reruns.

That said, I think a lot of people just don't understand how Hive works, in a sense. They see someone's post making $50, write one pretty much like it, and then declare that "it doesn't work" because nobody notices their post.

I like to remind people that Mr. Beast didn't get 100 million followers on YouTube overnight... but it typically falls on deaf ears.

Oh well.