My consistency is "prolificity" -- both in writing short and serial long fiction and in fractal art, combined or separated, every day, with larger music projects coming every two to three weeks. I also use peakd.com so I can schedule posts -- so, on the days I have time I create more and spread the content out over several days so even though I do need downtime, there are no visible gaps to those kind enough to follow me, day in and day out...
RE: Personal Branding: Turn Yourself into A Brand on Hive