There are many factors necessary in creating a winning ICO however a few seem to stand out.
A rockstar founder
The leader of the project to me is like the cult leader. This is because cult leaders develop die hard followers and by so doing create successful projects. Look at the names below and decide for yourself if these are cult like leaders.
The leaders of projects have great impact on how successful a project will be. The great leaders also need to be able to clearly articulate and inspire the project vision. The second factors ties in well with this.
Future profits are always better
If you have a products that work today thats great but its not as compelling. But if you have a project that will revolutionise the future thats even better. Hope seems to sell very well. Selling dreams works an example is cardano. This is a top ten coin which is belived to one day disrupt ethereum however their product has not yet launched.
You can see the same logic working in traditional business. Tesla is one of the most valuable car manufacturers despite being one of the smaller manufacturers and selling fewer cars. So why are they so valuable its simple they have a rock star ceo and they are a very aspirational company.
Look for ICO's that succeed who are their founders and are they aspirational and then look at pricing. I believe when writing you white paper and youre thinking of what you want to achieve be as bold as you can be and if possible think about where you'd like to be in 100 years have that as you vision.
Remember its more rewarding to think big. For those leaders who are not naturally charismatic. I suggested one thing and it not going to a charisma seminar. Its emerse tou self in tour work.
If you emerse your swlf in your project it'll change your language and affect how you are and also imspire others. If you look at someone like vitalik he's not the traditional celebrity but hes developed his charisma by being himself and dominating his industry.
