The world is a place of problems and in process needs problem solvers. I am just imagining why people always find confidence in the courts? Of course, many times the guilty have been acquitted in the process but this fact remains, it was meant to resolve human problems and anytime they give judgement to a case, it is to be taken.
So in actuality, judges are problem solvers. No wonder they always have a deal to pull out. You don't go empty handed to present a case, there are monetary procedures. We can say it is the benefit of being able to solve a problem. Let be wind back to a story I once read about two explorers who went to explore a new land. They were out there for the opportunity to do business. Many times we fail to understand what business is, this is why many businesses don't scale overtime.
They were both into the shoe business, so how do you react on reaching the underdeveloped part of the world to discover they are walking bare footed? Ahh! Bad business, this was the response from the first explorer and of course this is how many of us would have reacted. How do you excel in such a business when they are not wearing shoes?. One thing to note is; 'they are not wearing shoes' and not that 'they do not need shoes'. These are two different views in entirety.
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Have you ever heard the proverb that says, 'in the absence of a crocodile, one will manage a lizard'. It means they were only barefoot because there were no shoes, this was something the second explorer easily spotted. The first was out for the business of selling shoes, the second was out to the business of solving problems. The fact is, when you are a problem solver, you already have a hedge. Imagine having to sell shoes to an entire tribe or part of the world as many as they were only when you make them realize that you are a problem solver.
This has been the question that struck my heart this morning. Of course I am in business and overtime we have seen growth. Nevertheless, I have to ask myself, 'what problem do we resolve?'. This is entirely different from what we do as a business and of course, we are not the only ones doing these lines of businesses. Standing the test of time centers on problem solving. This is a unique character that singles a business out in many.
A lot just rush into business with the idea of making as much money as possible and care less about problem solving. This is why a new business can thrive over an old one. Let's take for instance, you are into the laundry business. Have you ever asked yourself, what are the current problems surrounding this industry? People are getting over busy doing their daily laundry chores which opens up an opportunity yet something very unique like timely delivery could be your hedge.
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So at first people need clothes to appear neat and the second thing is that they need this cloth on time. Many will be focused on the fact that the masses need to look good, of course it is also a problem, but this is just on the surface, the much important one in getting it when it is needed. So while others may have people who just show up here and then and get disappointed, you are focused on 'a satisfied customer base'.
I was doing a monitoring of one top business within my environment and I found out something. They are into the petroleum business. Of course oil and gas is a booming business when looking at its daily uses and application. So one can say if he is just able to open a filling station, he will be making good money. I have seen many go bankrupt and the entire effort wasted. So how have they been able to survive business for upto two decades?
Yes everyone is looking for petrol but deep down there is a more challenging problem that needs to be resolved. People are in search of quality and unadulterated petrol, unmanipulated meters and a steady product supply. This man has spent his business years tackling this problem and has made a name for himself and his company. Even in the days of scarcity and high product prices, he will be the most preferred.
To conclude, let me add, business goes beyond what we deliver even into how we deliver. There is always a problem at every corner of the street waiting for who to properly resolve it. The secret to a successful entrepreneur is 'solve a problem and get compensated'. The better you resolve it, the more your compensation with higher chances of standing the test of time. We all know, a brand is known to stand the test of time.
