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You have to learn it, business is beyond just transaction for money. You are dealing with humans and well, everyone wants to feel at home.
I once told a friend why customers buy. Aside from. Want or need, we can talk of emotion. Stretching further from emotion we can talk of ‘customers buy the respect’. Here is goes beyond whether a product is cheap elsewhere or not.
Let's take for instance, a customer A walks into a store B to price for a goods bc whose price tag is $1.5 dollars. In the end he felt the ‘bc’ was expensive and the sales representative cared little to nothing about that while the customer who got no attention or feedback angrily went away.
Let's say the customer branches another store C still looking for bc but this time around it was sold at $1.6 dollars. Why this price,the customer might ask. Let's not forget the fact the there is a lesser selling price somewhere else.
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First, let's consider the fact that the customer was given attention right from the stepping in time. Secondly, the sales personnel have taken time to explain why. It may be the price of the goods just changed because it was brought in yesterday.
Ok, this might mean the other store is still selling old stocks. It may be because of the needed standards to run that business. There are staff to pay and other expenses to look at so that business doesn't go bankrupt.
Finally, that customer may decide to buy more bc than currently planned. At least, he/she feels he is adding value to a brand in one way or the other. There has been a satisfactory explanation in the end.
Ok, why am I saying ALL this? Many are rigid in business. How often do customers tell me it is being done cheaper elsewhere. That doesn't cause for any annoyance if you know actually the kind of service you are rendering. My response here is always very open minded; ‘Sir, we are not arguing what you are saying but here, we calculate business to favorable standards at both ends. We don't know how the meet up but all we are doing here is to make sure business runs smoothly and far away from bankruptcy’. Do well to TRY our service and in the end you will agree the price is worth it’. It has always paid out. At least, a customer seeing our business environment knows we have invested a lot to take it to this stage.
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On another end, I do sometimes get such messaging from customers after sending them their service receipts. ‘Ahh! Where will I get this kind of amount to pay?’ This can be a reply from a receipt you sent. Personally, I won't ignore that message but will be keeping up with the conversation. It could be a funny meme or a reply that will incite a smile or curiosity depending on the age group involved.
In the end, everything ends up a smile after a long conversation. First, the customer sees that you have time to connect with him as from just being rigid about your transactions for exchanged service. I am also a customer somewhere and yes, well established relationship is what mostly makes me come back.
To conclude, let me add, as an entrepreneur, you don't need a boning face, snubbing attitude, hot tamper or rash replies. Learn to follow up with customers by applying flexible skills. Don't really rely on the fact that you are delivering the best, it can become a forgone alternatives in the absence of coordination.
This is an article covered by dani-EL; a broad niche writer. I write on faith, life facts and daily living, business and economics, small scale and daily businessing, cryptocurrency and technology. And yes, I do cover articles on financial education and investment updates. And note, if I happen to be a financial adviser to you, the TOP financial advice should be ‘DYOR’ (Do Your Own Research), I can't afford to break your heart
