When it comes to examining interesting concepts then you would have to go some distance to beat what is going to be on offer from Eiracube. This start-up company based in Europe is looking at offering the first fully robotic chain of pop-up stores where everything is automated, and they hope to get it into various shopping malls around the world if everything turns out to be as successful as they hope.
https://eiracube.io/en
This all sounds both confusing and interesting at the same time, so we need to check things out in more detail to get a better idea of what it is that they are offering and how the blockchain is going to be involved.
The company behind this claim that they will be able to run a fully automated store that is going to be in high-end shopping malls. It will use robots instead of staff that are fully programmed to deal with anything that comes their way. They also claim that thanks to the programming it will allow the robots to offer a high level of customer service as well as to be better sales ‘people’ thanks to the knowledge that they have about all of the different products.
Now, don’t think that this means there are physical products there to choose from and that robots are going to be moving around as that’s not the case. Instead, it is simply bringing the world of e-commerce into a retail environment with companies being given the chance to have their ‘goods’ for sale in these pop-up stores.
Overall, it is a rather interesting concept and there are a number of advantages that certainly come with this approach but they will be examined later.
From a technical perspective we are going to ignore the robotic side of things and focus on the blockchain and cryptocurrency. The entire project is going to be based on Ethereum offering that very familiar sense of stability, scalability and security that always plays a key role for any project. Also, it should be noted that the token that has been created for Eiracube is merely to raise funds via crowdsourcing as they will use more conventional payment methods rather than simply using cryptocurrency as an option.
What that means is that purchasing the tokens via the blockchain acts pretty much as buying shares in the company. This is very easy and straightforward to follow as it just means that you buy tokens as your investment with this being linked via Smart Contracts, as supplied by the Ethereum platform, with the exchange being placed on the blockchain and offering complete transparency at all times.
The way in which the stores operate is not that important when it comes to this side of things and the technical aspect simply because of them not placing too much of an emphasis on the blockchain for the day to day running of the stores.
So, as we just saw, the token itself is just to raise funds for the start-up and to help them to get a number of pop-up stores in various malls around the world, but what about the advantages of the actual product? Clearly, we need to know this to understand if it is worth the investment, and it is understandable that some may be dubious about a robotic store.
First, by effectively allowing a shelf to be rented for a small amount of money, it allows smaller businesses to get their products in front of a larger audience and is a different take on the usual advertising options that are available within a mall. They also state that they use different criteria and analyze the shoppers to determine the best products to fit their needs, which may very well improve the overall shopping experience.
Also, with there being robots dealing with everything, it removes getting pressure placed upon your shoulders from sales people that are trying to hit targets making it slightly more comfortable for some people. It reduces marketing costs for companies and thanks to it being digital they can make the products look even more appealing to the customer.
For the sake of the ICO, they are looking at accepting ETH, BTC, and fiat currencies which at least provides you with different options should you be interested in taking part. They have also included both a soft and hard cap for the investment side of things with the soft cap being set at $3,000,000 and the hard cap at $25,000,000 which is perfectly reasonable for what they are hoping to achieve with their product.
During the ICO, they are looking at an exchange rate of 1 ETH equating to 3000 BRETT and there are bonuses available which drop in value as the ICO progresses. There will also be 750,000,000 tokens made available which equates to 50% of the total number of tokens that will be produced.
The thing about the project is that it is certainly a unique product and that may very well attract people to it as it is cool to see something different appearing within the world of cryptocurrencies. Yes, they are using tokens to raise money which some may not like, but then that’s nothing new and it is certainly a wonderful way of approaching the subject.
The only issue is how you feel about these digital pop-up stores as there is no doubt that businesses will come to it since it gets them out into malls for very little money on a weekly basis, and they can still make sales without having the extra costs that are associated with it.
The team behind the project seems to have a lot of experience with similar types of projects so that's a clear plus.
Their product is different, and it does have real potential so from an investment point of view it could be an attractive proposition that is worth taking a gamble with as there could be substantial returns if they can indeed get into the number of malls that they are hoping for.
Check out further details on their website.
Website: https://eiracube.io/en
Twitter: https://twitter.com/eiracube?lang=en
Telegram: https://t.me/EiraCubeInfo
Whitepaper: https://eiracube.io/en#docs
