Today we'll talk a bit about the importance of maintaining engagement in your community, especially in NFT communities after the Mint event. It also applies to content creators, so don't stop reading.
With the arrival of the December Campaign to InLeo, new partners have joined, both in InLeo and our X.
If you're not participating in the campaign, I must tell you that the InLeo team has been working with some Web3 influencers who have been promoting the advantages of InLeo and opening up a world of opportunities for us.
Breads or *breads_eth* (as they appear on X), is one of the influencers working with InLeo. I won't bore you by talking about Breads since you can look them up and get an idea for yourself.
Honestly, these partners are one of the things that I've liked the most about the campaign because they aren't just promoting InLeo, they're adding value to other users, and that is priceless.
In the case of Bread, their sessions may seem a bit lengthy (averaging 2 hours), but the truth is, they are full of value. In the last one, they talked about the importance of being competent when starting a company or a project, both in web2 and web3.
I like that it doesn't matter if you have a physical business or a digital project, these sessions will help you grow. Most of the speakers are directly involved in NFT and Web3 project communities in one way or another.
Today, I want to share my opinion about the previous session, which initially focused on the importance of maintaining engagement after the Mint, but ended up discussing general importance.
After listening to over 3 hours of the session and reading hundreds of comments in the #threadcast, I'm here to share my opinion on this session and the topic discussed.
If you're not familiar with the Minting process, in a nutshell, it's like the process coins go through in everyday life. It's creating the NFT on the blockchain to certify ownership and store it permanently on the blockchain, making it immutable for eternity.
Another meaning for MINT is: the act of buying the first NFTs from a specific collection.
Why is this moment so important? It's simple. In the NFT world, there are many cases of teams and founders disappearing, abandoning, or becoming inactive after this moment, when they should actually be more active because they now have clients and communities to maintain in order to preserve the value of their product. So, this topic is worth analyzing and discussing.
In the first part, it is argued that the most important thing to keep the community engaged is primarily to maintain the community.
Sounds simple, right? But no, it's not simple at all, and I say this from experience.
Basically, I believe that to keep a community engaged, you must first be very clear and objective about everything related to the project, such as the roadmap, goals, aspirations, what will happen after the Mint, and how you expect to achieve everything you've mentioned.
Imagine that you are the one entering a project. What would you like to know about the project? What is the most important thing for you to get involved in a project? Once you have answered these questions, it's time to make them clear to your community.
Then, as an individual or as a team, you must maintain a good presence without a doubt. You can choose to be behind an avatar to maintain privacy (which I respect), but on social media, you should maintain a strong presence.
Give each platform the purpose it should have. For example, on Discord, you should interact constantly with the community; on X platform, you should generate engagement through comments, questions, and opinions, and so on with the others. Be consistent with what you say, with what you preach, and above all, show respect and gratitude towards your community.
It doesn't matter if they are part of your project or if they have just joined; be grateful.
I don't have the data, but in communities and projects where the team maintains constant interaction with the community, not only do you build more trust with users, but you also demonstrate that, no matter what happens, the team will be there to find a solution (InLeo is a case we know of this).
Let's switch to real life for a moment... You go to two stores. In one store, you make your purchase and leave without anyone talking to you or showing any interest in interacting with you; they only care about taking your payment. Then, you go to a second store where you enter and are immediately greeted, asked if you need anything, and when you pay and leave, they ask if you need anything else and bid you farewell. Which store would you go back to? Do you understand what I mean?
The Mint event is a challenging moment. While many projects experience a significant pump, there comes a time of decline or plateau where you need your community to progress the project or to maintain value for your proposition.
To achieve the above, don't promise more than you can deliver. That's a mistake here, in China, and anywhere else in the world, regardless of the business model.
In another part of the Spaces session, there was a speaker who addressed the issue of founder burnout.
After an intense marketing campaign and taking thousands of actions to achieve a successful Mint, the day after arrives and the creators feel exhausted, or they feel the need for a break, or they simply disappear without further notice.
This is where many projects collapse or fade away, despite having a great proposition.
After the Mint, this is the second most important moment for any project. Even if what you promised takes time, this is when you need to interact the most with your community and think about them because now, apart from being a community, they are also your investors.
Remember, be grateful above all.
Put yourself in their shoes... Would you like to invest in something and have the team behind it disappear? Avoid this.
After the Minting process, teams should engage in more AMAs, livestreams, and interactive activities. It's the time to lead the battle from the front, not to hide.
A good way to achieve engagement would be to launch personalized merchandise for each NFT holder, using the Print On Demand model. This provides the flexibility for the community to customize their items whenever they want. Perhaps you can create the products and surprise them with delivery. We all like to feel valued, so take care of your community.
This applies to NFT projects, content creators, and owners of physical or web2 businesses alike. These pieces of advice are applicable to everyone equally (one of the things I like most about Bread´s Spaces).
Another aspect to maintain engagement is to acknowledge and recognize the holders or community members who are actively involved in your project. Whether it's through reposting their content, creating personalized artwork or comments about your project, there is no better marketing than what your users do for you.
Many projects fail to recognize their users, and it's often a sign of impending demise. Search for those users who are talking about you on platforms like X (or Reddit, or wherever your main presence is), and repost their content, interact with them, and even follow those who are doing it well. I'm sure you'll bring a smile to their faces.
There are so many ways to maintain engagement that I don't understand how communities often decline after the Mint. It's like experiencing a creative block. It's something worth studying (excluding communities that disappear due to rug pulls).
Rug pulls, to a large extent, depend on the user, and I mean that you should know where you're investing and with whom you're investing. Additionally, like any investment, there is risk involved, and you can lose money. If you've done all the groundwork, a rug pull won't come as a surprise to you.
Another aspect that comes to mind is: never tell your community what to do, mate. Don't impose anything on 'em. If the growth ain't happening, the first one to blame is yourself, mate. Don't go pointing fingers at your holders. Put in double the work, stop whining, and if you're doing things right, success and engagement will come knockin'. Patience is always important, mate.
To wrap it up, I gotta tell ya, this space has given me a ton of knowledge. When it comes to web3, the Spanish-speaking community is a bit behind the curve, you know? But in these spaces, mate, there's a really educational vibe that lets folks like me get closer and learn about topics that aren't so common for us.
Got any other ideas to keep that engagement alive, whether you're a creator or a community leader? What do you reckon is the most important aspect to maintain the engagement of your community? Or are you one of those who reckon that interacting is a waste of time and we're all just here to make a quick buck? Whatever your opinion is, mate, I'll be chuffed to read it.
I just wanna invite you to jump on board these spaces, mate. They open up a whole world of opportunities, they do. But hey, if you can't make it, don't sweat it. I'll be bringin' ya some ripper summaries of the most interestin' spaces that catch me eye, ya know?
If ya enjoyed me content, I'd kindly ask ya to consider votin' for the HiveCuba witness, mate. They're helpin' hundreds of creators like me get started on Hive and push Hive as an alternative, especially in a country with a strugglin' economy. Supportin' HiveCuba means supportin' hundreds of authors, individuals, and projects that are gettin' better thanks to Hive.
