During the last 10 years, tattoos have been growing in popularity. However, tattoo removal has become one of today’s most popular aesthetic treatments.According to a 2016 Harris poll, 1 in 4 adults has at least one tattoo. Of those, approximately 25% have tattoo regret. During the next decade, tattoo removal is likely to be the most exciting cosmetic field. As a cosmetic procedure that is in high demand, tattoo removal can quickly become profitable for your office.As the only safe, effective way to remove unwanted tattoos, laser tattoo removal services are in high-demand. Add to that the explosion of tattoos among affluent populations that regularly take advantage of aesthetic procedures, making tattoo removal a popular procedure at medispas.
The typical laser tattoo removal treatment session costs anywhere from $200 to $500 and takes about 15 minutes. That means that you could earn $800-$2,000 an hour. It takes 3-10 treatment sessions to remove a tattoo completely, or as much as possible in some cases.
Different colors of ink require different lasers to remove them. Black is the most common color, with red being the most difficult to remove. You can purchase a laser that removes only black ink. However, many tattoos have a variety of colors, so of course, you’re going to want to be able to remove the entire tattoo. Look for a laser that removes all colors, such as the enlighten® from Cutera.
Laser tattoo removal takes more than just applying a specific laser to a specific ink color on the patient’s skin. There are specific skills required to provide this service at a high level. You will need to attend a training program that shows you how to safely use the equipment before you open your doors and treat your first patient.
In some states, laser tattoo removal is considered a medical procedure. This means you will need to have a medical degree from an accredited university or college to provide this service. Some states only require certification. Check what's required in your area.
If you already have a thriving practice or spa, you won’t need to worry too much about finding a location. However, if you are building your tattoo removal office from scratch, you’ll need to have a space where there is a waiting room, a treatment room, and a space for a receptionist. Although you may not need to keep medical files, you will want to keep track of how the removal process is going, so you will need a place or program for files.You’ll also want to create the right atmosphere for your clinic. Make sure the space is inviting and professional.
In the U.S., laser tattoo removal equipment is considered a medical device, so they must be inspected by the Food and Drug Administration (FDA) and approved before you can use them. You will also want to make you’re your laser equipment has extended warranties that cover repairs and service if your equipment should fail for some reason.
Once you have everything ready to go, you can begin marketing your clinic. Determine where your patients congregate and set up your social media pages accordingly. Facebook, LinkedIn, and Instagram are good platforms to start with. And be sure to add your business to local business directories, such as Yelp and Yahoo! Local. Claim and optimize your local listings.Don’t forget old-school advertising. Send out emails and direct mail, ask friends and patients for referrals, and set up a loyalty program.There are many details involved in setting up a laser tattoo removal offices, but these steps will give you a big-picture view of what you need to do to hit the ground running. You’ll be in on the ground floor of a profitable business opportunity.
