I haven't really looked in to the fundamentals yet but this seems like a major player now doing an ICO which has been overlooked by every crypto news outlet out there, FTV is a major fashion tv channel and a traditional player in many ways, for them to risk their reputation doing an ICO
it is ethereum based and has a whitelist+kyc process
the premiss is having a youtube-like fashion video sharing network with a steem-like voting platform,here is the ICO website for you to DYOR