Do not forget about the service in your marketing message. The service can be, for example, free shipping or fast delivery or both.
Individual solutions for the client can also act as a service. For example, you can fine-tune your product to suit your customers ' needs.
This also includes operational support for your potential customers by phone, email and other means of communication, including social networks and messengers.
Urgent solutions for your potential customers can be another feature. For example, your product is made a week or a month, but you can offer your customers to make it faster for an additional fee. Many customers who have a burning house, ready to pay for water any money, just to quickly put out the fire. Think about it.
In General, about the service is not written enough literature to find new amazing solutions to stand out in your marketing messages is not difficult to date. Use this in your marketing messages to get more feedback from your potential audience.