Entertainment plays an important role in your marketing message. You can independently test how certain entertainment will work in your case, how they will affect the conversion. Of the most common entertainment can be identified contests, gifts, sweepstakes and lotteries.
Often people pay more attention to advertising messages, where they are offered gifts and jokes. This is because people like to participate and get emotions from it. Emotions of waiting for a win or a gift.
Win-win lotteries and draws with simple rules attract more people. It can serve as a product to draw attention to your product. If you are advertising a raffle or lottery, you may actually be indirectly advertising your store and your products.
For example, you can hold an advertising campaign and order pens with your logo or other similar cheap things. People will receive gifts, and you will receive a large number of loyal to you audience, which can continue to sell their products.
It is even easier to play money on a cell phone account, so you can collect additional numbers of your audience for further interaction with them using SMS or calls.
